A website is often one of the first interactions a potential customer will have with your business. First impressions really do matter, so it’s important to make sure your website makes a good one. One mistake some businesses make in the boating/yachting industry is not hiring a web designer who is experienced in yacht web design in Fort Lauderdale. 

A good web designer will ensure that your website is easy to use and navigate. The importance of hiring a web designer who builds websites for the yachting/boating industry cannot be overstated. 

A well-designed website will help to attract new customers and clients, and it can also be used as a tool to promote and sell products or services. In addition, a website can be a valuable asset for any business, providing a way to communicate with customers and clients, and to market and sell boating/yachting products or services. For these reasons, it is essential to hire a web designer who has experience in Fort Lauderdale web design for yachts.

Here are three additional mistakes web designers tend to make when creating websites for clients with yachting businesses, and how to avoid them.

Mistake #1: Not Making Your Website Mobile-Friendly

In today’s world, more people are using their mobile devices to access the internet than ever before. 45% of consumers use their phones to shop online at least once a day, according to YouGov.

That means it’s absolutely essential to find a professional web designer who specializes in yacht web design in Fort Lauderdale. They should optimize your site for mobile. If it isn’t, you’ll likely lose potential customers before they even get a chance to see what you have to offer. 

Make sure your website is designed using responsive web design principles. This will ensure your site looks great and functions properly no matter what device it’s being accessed on (laptop, iPad, tablet or Smartphone).

Mistake #2: Failing to Clearly Communicate Your Value Proposition

Your website needs to clearly communicate what your yachting business (or marina) does and why someone should choose you over your competitors. The value proposition is one of the most important elements of any successful website. 

Make sure it is prominently featured on your homepage, and that it’s easy for visitors to understand. A good rule of thumb is to keep it short, sweet, and to the point. 

Your value proposition should answer three basic questions: 

    -What does your business do? 

    -Who does your business do it for? 

    -What sets your business apart from its competitors? 

Answering these questions will help you create a strong value proposition that will engage potential customers and encourage them to learn more about your business. 

Mistake #3: Not Including Testimonials or Customer Stories 

Testimonials and customer stories are powerful tools that can help build trust and credibility with potential customers. They give visitors a glimpse into what it’s like to work with you and how you’ve helped others in similar situations achieve their goals. 

Include testimonials or customer stories on your website, preferably on the homepage or key landing pages. Make sure they’re easy to find so potential customers can see them as soon as they land on your site. Testimonials can be very effective in helping you convert leads into paying customers. 

In order to have a successful online presence, it’s important to have a mobile-friendly website. Additionally, having customer testimonials on your website can help boost conversions by building trust with potential buyers. Finally, communicating your value proposition is key in persuading customers that you are the best option for them. 

By avoiding these three common mistakes, you can improve your website’s usability and increase sales. Contact us or call (954) 323-8697 for a free consultation on how we can help make your website more user-friendly and effective at driving conversions.