Why Hire a Yacht Web Development Company for Your Yachting Business


Any business in the yachting industry that relies on its website to generate leads or sales knows how important it is to have a well-designed website. But, what many don’t realize is how important it is to find a web developer who specializes in boat and yacht web design in Miami. 

You can hire the best web development company, but if they aren’t experienced with building custom websites built for the yachting or maritime industry specifically, the outcome may not be as successful. 

It’s not just about functionality and the aesthetics of a website.  A well-built website needs yacht video production and yacht photography — 2 key ingredients that capture the buyers’

attention.  A website visitor is more likely to make a buying decision while browsing a website built by a Miami yacht and boating web design company.

So, if you’re looking for a web developer for your yachting or maritime business, make sure you find one with experience in this niche industry.

What is Yacht Web Design Exactly?

Yacht web design is a specialized form of website design that caters to the needs of yacht companies and marinas. This type of design involves creating websites that are easy to navigate and provide users with the information they need about boats, yachts, and other maritime services. Yacht web design also takes into account the unique branding requirements of these businesses. In order to create an effective web design for yachts, it is important to work with a team of experienced professionals like Yachting Image who understand the specific needs of this industry.

Here are a few tips to consider:

1. Navigating your website should be a breeze. 

The average attention span of a person is eight seconds. This means that you have a very limited time to make a good first impression on your website visitors. It is important to have easy-to-use navigation so users can find what they are looking for without getting frustrated. One way to do this is to have a sticky navigation bar that follows the user as they scroll down the page. This ensures that it always knows where they are on the website and can find their way back to the homepage easily.

2. Use high-quality images with large pixels and high resolution.

People love looking at pictures, especially when they are considering making a purchase. Yacht and boating websites should take advantage of this by using high-quality images throughout the site. 

Images should be well-lit and show off the features of your boat or yacht. In addition, images should be sized correctly so that they load quickly without compromising quality. 

Yacht photography is a specialized field that requires both an intimate knowledge of yachting and a keen eye for composition. While any Miami and Fort Lauderdale yacht photographer can technically take pictures of a yacht, only a yacht photographer has the training and experience necessary to capture the uniqueness of a yacht at sea. are also familiar with the challenges of shooting on a moving platform, and they know how to use natural light to create stunning images. 

At Yachting Image, we have access to drone technology, which allows us to capture breathtaking shots from above. For all these reasons, hiring a yacht photographer is generally the best option when it comes to photographing a vessel at sea.

If you need a yacht photographer, our professional photographers will perform a photo shoot of your yacht(s). The photo production timeline is 1-4 days. And, our locations include Miami, Fort Lauderdale, West Palm Beach, Caribbean Virgin Islands, and the Bahamas.

3. Use video.

Video is an excellent way to showcase the features of a yacht. A one-minute video can show multiple pictures and is much more engaging than text (although the text is very important). Yacht and boating companies should consider using videos on their website to give potential customers a better idea of what they are selling. 

Yacht videos are a key part of any website that is looking to sell or charter yachts. They help to give potential customers an insight into the yacht, its features, and what it would be like to spend time on board. Yacht videos also help to build confidence in the customer and show them that the company is professional and trustworthy. Finally, yacht videos can be used to generate interest in a particular destination or itinerary, making it more likely that customers will book a charter or purchase a yacht. Whether you are looking to sell or charter yachts, having quality videos on your website is essential.

4. Keep it simple 

Potential customers are likely to be turned off by a website that is too busy or complicated. Yacht and boating websites should focus on simplicity in both design and content. The goal should be to provide users with the information they need without overwhelming them. By following these tips, yacht and boating companies can create websites that are more likely to engage and convert potential customers into paying customers.

If you’re looking to have a new website built to showcase your boat and yachting products, contact us or call (954) 323-8697 for a free consultation.