Charl Jordaan, originally hailing from South Africa, immersed himself in the yachting industry since October 1999. Initially sponsored by a yacht brokerage firm, Charl leveraged his IT background to enhance website design, strategically aimed at boosting charter bookings. Demonstrating exceptional proficiency, he ascended to a partnership role within the company in just two years.

Notably, Charl’s visionary contributions extended to the design and implementation of a centralized yacht charter database, now an industry standard. This database facilitates seamless communication among yacht charter brokers, enabling them to access crucial information such as available yachts, online brochures, rates, availability, crew profiles, sample menus, and other specifications crucial for selling a yacht charter.

In 2006, Charl embarked on his entrepreneurial journey, founding Yachting Image, a yacht marketing company. His primary objective was to elevate the quality of online and offline content for charter brokers globally. Charl strategically assembled a specialized team dedicated to producing top-tier photo and video content, setting new benchmarks in the industry.

Charl’s commitment to excellence is underscored by his belief in specialization. He advocates for being the best in a singular domain rather than a generalist. Currently, his exclusive focus is on yachts, a testament to his unwavering dedication to delivering unparalleled expertise and quality in the yachting sector.