YouTube videos have now become the new online marketing craze. Viral videos are all the buzz since videos are fast overtaking all other online marketing methodologies. What makes a video viral? (Defined as 50,000+ views) Does it happen all on its own or is there more to it than meets the eye? What is it that you need to look for in a video production that will keep viewers watching and draw viewers to make comments, share and eventually generate sales?
Videos go viral by being well traveled on the internet, posting to facebook, Twitter, blogs etc. The videos with the most exposure end up with more views, it just makes perfect sense. However in today’s YouTube world posting a video to YouTube and keeping your fingers crossed does not work for the majority of videos. Behind the viral videos there is strategic planning that takes place from the beginning.
Quality and creativity count. Video production needs to take into full account who you are targeting, what the video is going to be used for, and determine the best length of time in regards to attention span for the type of video being produced. Promo ads can run a maximum of 3 minutes with 2 minutes as the optimum. Portraying an experience or showcasing a yacht 7 min max and then there are infomercials which done right can run up to 15-20 minutes same as a 30 minute T.V. show depending on the topic and script.
Quality, creativity, and experience count when choosing a videographer not only does the filming need to be highly perfected, post production is of paramount importance as well. Videos that contain content that is sexy,interesting , funny,fast paced, action based, has great music or carries the interest of the viewer will generate more comments and travel faster once optimized.
It is important that the company you are working with knows how to optimize your video to turn up in searches. There may be an additional fee for marketing your video however if you are unfamiliar with the ins and outs of YouTube marketing it would be worthwhile to pay someone to do this for you.
Video marketing makes a difference, especially in the yachting industry. Portraying the charter experience, marketing yachts and branding your company are now done with combining video production, web site development, search engine optimization and social media marketing strategies.
The bottom line when hiring a video production team look for excellent quality, outstanding creativity, combined with knowledge of online marketing strategies to make your video a success. Yachting Image is always happy to answer any questions that you have regarding video production, yacht photography and the power of online marketing strategies.
Are you currently using videos for online marketing? Do you watch YouTube videos on a regular basis? What has been your experience with YouTube videos and/or video production?
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