Social Media & SMO
Simply put, social media is the most important innovation affecting business since the telephone! Why do we say that?
Prior to the telephone customers had to physically visit their local merchant to conduct business. The telephone changed that forever. Social media and Web 2.0 has now brought a new revolution to business and changed the way businesses and customers interact forever.
Web 2.0 is the interactive web where social networks like Facebook and Twitter connect businesses directly to customers. Web 2.0 also creates global communities where people with similar interests interact with each other and their favorite brands in real time. Web 1.0 websites were one way electronic billboards providing information about products. Web 2.0 websites not only provide product information, but also provide a broad range of content in the form of blogs, links to other resources, and social network interaction between the brand and customers.
Still not convinced…
Facebook “Likes” and Fan page activity now directly affects Google search engine rankings. Web sites with blogs have 55% more traffic than websites with no blog. Blogs now show up in Google searches and also affect search engine rankings. Tweets from Twitter now show up in real time searches on Google. Facebook has nearly 600 million active users and Twitter has over 200 million active users, and Baby Boomers are the fastest growing age group on Facebook!
Our Social Media and SMO team can create and launch your social media campaign and help you navigate this new medium on the internet that is absolutely vital to being competitive in today’s market.
